Matilde

About the brand

«Matilde» is a premium bakery and coffee house with a sense of place. The new branding was created to give that feeling a clear and lasting expression—one that feels warm, refined, and effortlessly distinctive.

Rather than treating the identity as just a logo, the project developed a visual language that could live naturally across the entire Matilde experience: from the storefront and packaging to menus, coffee cups, and the digital world.

At the heart of the new identity is an engraved portrait, bringing a human and timeless quality to the brand. A considered palette of green and warm paper tones adds depth and familiarity, while a flexible system allows each touchpoint to feel connected without becoming repetitive.

The result is a brand that feels established, personal, and quietly confident—designed to make Matilde memorable without ever trying too hard.