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The «Chipper» brand is built around a refined dining experience, combining a sophisticated atmosphere with a strong and distinctive identity. Located in Palermo Hollywood, the restaurant aims to position itself as a premium destination while maintaining a sense of warmth and character.
The objective was to keep the recognition «Chipper» had built over the years while making the brand feel more refined and more contemporary. A single strategy guided every decision: sharpen the personality, hold one voice across the sign, the menu, the table and the screen, and speak to the regulars without losing the newcomers.
Credits and scope of work
Logo design
Market and brand analysis
Creative director
Brand developer
Brand strategy
Branding system
Identifying elements
Website design
Website implementation
(Ai & Framer)
Year 2022